Pure love is the original spiritual energy of each living being. By chanting the Divine Names this consciousness is at once revived. How?
Since the transcendental vibration of the divine names comes directly from the spiritual level it has the power to evoke a spiritual experience and thus lift the soul above the physical, mental and intellectual plane. One only needs to connect...
"I dwell not in the spiritual kingdom
nor in the hearts of yogis;
where the chanting goes on
there, o Narada, stand I."